According to a report on search engine results from Forrester Research: “on the keywords for which Google offers video results, any given video in the index stands about a 50 times better chance of appearing on the first page of results than any given text page in the index.”
Not only is video invaluable to getting your web presence better exposure in search engines, but video is the most compelling way to tell your story and inspire potential visitors.
Considerations in managing your online video presence
- Capture the video you need: There are a variety of choices to make in determining the best tools to capture video. Some important considerations:
- use a high definition camera: most video services already encourage uploading of high definition content.
- In the future, more people will want to view your high definition online content on big screen high definition screens.
- Edit and Distribute your content - Windows Movie Maker or iMovie for Mac are easy to use. Tubemogul is the ideal place to upload your video content. The site permits uploading video content across a variety of online Video distribution sites including . . . . Take the time to set up accounts on all of them.
- Take the time to come up with a great title, description and keyword tags for each video you post. These are what the search engines will display when showing your video as a search result. Good titles and descriptions and tags feature keyword phrases so that the video is deemed relevant for search.
- Your videos are a podcast. Video hosting sites have feeds. Use the feed from your favourite site and tell the iTunes Podcast store about it and your fans can subscribe to your videos. Register the feed at Podpusher.com and make your video podcast available across a variety of feed services.
- Post your videos to dedicated travel video Web sites: There are a number of Travel Web sites that host video including Travelistic.com, TripFilms.com, Zoom and Go. These sites usually organize video based on destination. Travelers more than ever are going to Web sites and searching for video from the destination and host location they hope to travel to.
- Embed the content from your preferred video hosting site into your blogsite. We’ve been recommending you ditch your Website and focus on a Wordpress Blogsite in 2009. One of the reasons to do this is a Wordpress Blog makes it easy to embed your video into your blogsite. If you can send and receive email, you can embed video on your blogsite. The best tools for this are Blip.tv and Youtube.
- Video is Social. Most video hosting sites encourage viewers to post comments about the video they watch. Fans of your region or business can be encouraged to watch your video on these sites and post comments about the value of your offerings.
- Think Local. In the near future, visitors to your region will want location-specific multimedia. What stories need to be told in your community, where do they need to be told? How can you use video to give your visitor a richer local experience.
- Think Current. What stories are relevant at different times of the year? What’s story would be interesting to your Website visitor right now.
- Just do it. Get out and start recording. Like most things, your video production will get better the more you do it. Remember, any time your video gets viewed in a location away from your website or blogsite, it could drive traffic back to your main site or even inspire an inquiry about travel to your location.
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I’ve been reading your blog since the beginning of the year and find your posts very interesting and thought provoking. The opportunities provided by the internet for tourism are so exciting and I’m always interested when I hear people describe new developments as passing fads. Ican still remember when I was Marketing Director for the London Tourist Board trying to convince my colleagues that we should invest in a website and being told that it would be a poor investment. Needless to say I did convince them eventually and, as they say, the rest is history!
I am also interested in the work you are doing in the experiential tousim in Canada and am working on a couple of initiatives in the UK to develop creative tourism.
Will enjoy reading what you have to say in the future!
Hi Todd,
It is a good idea to distribute and test with Youtube before you use Tubemogul.
Youtube allows you to change the title as many times as you like so you can test and determine what headlines attracts viewers, when you have a winning headline you can use it throughout the other video networks knowing that it is highly likely that is going to be eye catching to your market.
The analytics in Youtube is also fantastic for monitoring points of interest or abandonment. If you see that a segment in your video has a high abandonment, you can edit it and try again to increase viewing time and exposure of your brand.
Youtube also allows you to add keyword tags and more importantly you can literally insert a full article in your description that can be focused around the keywords that you want your video to appear for in search engines. This will help search engine results in a big way!
After all the testing is done, load it up to Tubemogul and distribute it to the world knowing that is going to produce awesome results!
Great advice for those who have the time to test the SEO and eye catching response to their headlines. Certainly a lot easier to get it right the first time when using a multiple upload service such as Tubemogul.
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