Roger Smolski publishes 2D Code – an online magazine (blog) that features QR Code news, views and analysis. We chat about QR Codes and how tourism can be enriched with QR Codes.
Conversation touches on:
- 80% of cell phone users in Japan scan QR codes with their phones at least once a week.
- Examples of QR Codes used in tourism.
- Translation of content into multiple languages.
- QR Codes link to any URL or phone number.
- The need for 3G wireless connectivity to make the most of the technology.
- Embedding of QR codes in new camera phones from top cell phone manufacturers will make it easy for the majority of phone users to access and use this type of information linking the real world to the Web (LG, Motorola and Nokia).
- The importance of location based relevant content to tourists – connect to the Web to deepen the traveler experience.
- Open and Proprietary Codes. Open 2D codes are free to design and use. Proprietary codes can be free too, but go through a portal or server where statistical information can be gathered.
- Tracking QR click throughs to the Web.
- QR Business Cards - ME Cards for quick and easy exchange of contact information.
- QR Code technology connecting to GPS, and map-based experiences.
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