Taking Great Travel photos to boost interest in your travel experiences takes time, patience and rapport with your subject according to National Geographic Adventure Magazine Photographer Peter McBride in a recent video interview with Kim Mance at the Outdoor Adventure Show in Chicago.
Most tourism businesses, when asked for photos for their Web presence or rack card resort to dipping into the archives and finding the best available photo from years gone by.
This strategy, can produce good results if you have taken the time and devoted the resources to generate great images. Most tourism businesses don’t spend the time or invest in the staff to get the great photos they need to market their experiences.
For travelers there is a saying, “Pack twice the money and half the clothes”. In the Web Marketing of Travel, “Spend twice the time, money and webpage space on images and half on text.”
Keys for creating an impression with your ideal guest
These four keys will help you choose the best images for your Web site.
- What activities will I, the traveller be participating in?
- What special locations will I see or visit?
- Can I see myself there?
- What emotions will I experience?
If your photos can capture these four elements, you will find it much easier to engage your visitors into taking action on your offers.
Get Great travel photos for marketing your tourism region or tourism business location at your next photo shoot
Ensure your photos have maximum impact on your ideal guest by:
- Including props or cues of activity in your photos.
- Choose locations which showcase the things that make your location special.
- Use models which reflect the styles, age, lifestyle of your ideal client.
- Finally, strive for faces showing an emotion that you think your ideal client might want to experience in your model (you can only get this by having a good rapport with your model. take the time to build a good relationship and get close-ups)
Do you have any advice for taking great travel photos? Please share a comment on how you get the photos you need for marketing your tourism / travel experiences in the comments below.
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