In Canada, we celebrated Thanksgiving a few weeks back but our U.S. neighbours will soon be embarking on their traditional Turkey Day.
Every get tired after finishing your turkey dinner?
Internet Marketers and those marketing tourism often talk about SEO. Search Engine Optimization might be easiest to understand if you think about answering questions people are looking for answers to. Today, I was asking Kate if she was feeling a bit tired or sluggish this afternoon. (We each had pot pies – I had the turkey pot pie!)
“Gobble, Gobble…”
Upon reflecting of course we agreed that there was something in turkey that was making me tired, but we couldn’t recall the protein found in turkey that was responsible for the fatigue.
Google to the Rescue to this tired turkey eater in Canada!
After keying in her two word question, Tired Turkey? Google responded with the answer in the first search result…. it’s the amino acid – l-tryptophan that makes you sleepy when you eat turkey!
The lesson for getting your business to the top of the search results in Google? Discover your inner tired turkey!
Google will come to the rescue of your ideal client as they search for answers to their questions. By thinking about the questions your ideal client is typing into google, you can create a blog post or Web page that answers that question. There must be dozens of questions your ideal guest asks that you have answers for. Spend a bit of time answering these questions. You’ll naturally use relevant words in your answer.
For each question you’ll identify a keyword phrase. Use the keyword phrase in the title, a subheading and in the body text of your post. Then, put a link in your post to other information that connects or links to this subject. Below I’ll link to a few of the search results for Tired Turkey on Google just in case this post finds its way up the search results page!
- A chemistry site has the number one link for Tired Turkey search results.
- How stuff works answers – “Is there something in Turkey that makes you sleepy?
- Profile of the Canadian Turkey Industry.
The Myth of SEO says it’s the words that matter most.
But like some research into the turkey question which actually attributes the fatigue factor to heavy meals (which restrict blood flow and oxygenation to the brain) or by too much wine consumed with the holiday meal, SEO is more about the links than the page content!
Take the time to link to content that is most relevant to each keyword question you answer.
What are the chances of this post making it into the search results? With over 2 Million relevant pages for “tired turkey canada” it’s not at all likely. Or is it?
