Which one of these line painting companies would you hire to paint a crosswalk across your pavement?
A: These lines lead clearly from the parking area to the door of the store:
B: These lines lead from a lamp post, shrubs and a curb to some more posts:
Before you put lines on your pavement, watch where people walk. Then you’ll know where to paint your lines to get people safely into your store:
Painting a crosswalk is a lot like building a website
Before your design your next site, use a keyword search tool and find out where people are letting their fingers do the walking!
You’ll have a lot better chance of having people come across your content if you design your site around keywords that people are already typing into search engines!
These are my 2 favourite keyword suggestion tools:
If you are hiring someone to do the work for you on your next website, make sure they understand your products, your ideal customers and the keywords that bring them together before they map out your site.
