Why blogging matters to Tourism? podcast with Chris Brogan

On this version of the Tourism Keys podcast @Todd Lucier chats with @Chris Brogan about blogging tourism.

Ideas Chris Brogan and I discussed:

Why blogging is good for getting your content more views.
Bloggers and other content producers have link equity and audiences that can generate views for your social media.
Blogging with two perspectives in mind: producing content from inside your community on a shared tourism blog in an ongoing focused way, and earning blog content from visiting bloggers who share an outside perspective on your travel region.
How can the tourism industry engage podcasters, bloggers, video producers and photographers to work with tourism industry?
How OMGPittsburgh got started as a way to let the city speak for itself.
What about the economic relationship between bloggers and tourism businesses? How to provide incentive for visiting bloggers to write about your region may be less expensive than you think.
Other types of economic relationships: be pay per post, gaining exposure for content, ie: creating a multimedia audio or video tour and getting thousands of views.
Why social media agencies provide valuable resource of Web 2.0 content production. Where to find them? Local agencies and larger agencies can provide different types of value.
What metrics matter?
Chris talks about fishing where the fish are. Have a gander at this post on crosswalks and designing Web pages to understand how niche content can put your content in front of people that matter.
Why niche, narrowcasting content can produce higher revenue for your tourism business or region.

Learn more about Chris Brogan at http://www.chrisbrogan.com.

Podcamp Toronto: February 23-24, 2009 http://podcamptoronto.pbwiki.com/
Podcamp Halifax: January 25, 2009 http://podcamphalifax.ca/
Try out Twitter at http://www.twitter.com to find people engaged in social media including @Todd Lucier and @Chris Brogan.