Google Insights is the search giant’s latest offer of free information on how users search. By revealing detailed data on every search term typed into Google, businesses can get very detailed information and insight into planning Internet marketing strategies.
The first time you access insights with your Google account, you might be overwhelmed with the amount of data. Here are two of the most valuable bits of search information available on the new Insights panel and how your businesse can use the information to enhance your online marketing tactics:
- Seasonality: The volume of searches for each keyword phrase over time.
Use this information to plan the timing of keyword advertising campaigns. - Geographic Distribution: Detailed location information on where the volume of searches by country, province, and even right down to the city level!
Use this information to plan focused keyword advertising campaigns showcasing the benefits of your business in a regional context.
