Robert Scoble chats with Avinash Kaushik, who wrote the book, Web Analytics: An Hour A Day. He is also the Analytics Evangelist for Google. He shares how Google analytics and Google insights can influence how you look at your business.
Perhaps the most important insight I gained from this video is that competitive intelligence is free. What once cost $100 000′s is now free. Keyword traffic for your business, your competition and current trends is available to everyone. Businesses that invest time in understanding and reviewing in this type of information hold a competitive advantage over similar businesses.
How do you come up with a list of keywords for your Web site?
