Video is an important component in e-marketing and the best use of video is the credibility that your current guests will offer next year’s guests. Catch your guests having a great time and invite them to share their excitement about your place on video.
Whether posted on your web site or hosted on sites like Youtube, Veoh, or Blip.tv , do what you can to get guest video now.
3 ways to capture video of your guests this summer….
- Get a simple-to-use video device – Flip Video rocks (<$170 at Walmart in Canada)
- Hold a contest - I got this great email from Deerhurst in Ontario, inviting guests to share their video by entering a contest.
- Invest in your staff - yes, pay them to capture, edit and upload video right away. Schedule 4 hours each week for them to help get guest video you need.
It doesn’t matter what role your staff play, it could be a twit clearing tables in the dining room, making beds, answering the phone. If you give a twit the the opportunity to do a task like shooting video, you’ll build staff morale at the same time as get the content you need to market your travel business.
Share your ideas – How can tourism businesses get great video featuring their ideal guests?
