3 Basics of Great Web Page Design

by Todd Lucier on July 30, 2008

1,2,3 your way to new leads

1,2,3 your way to new leads

ResponsibleTravel.com shows how the three most important Web page design elements are best used to promote tourism and travel experiences online.

  1. A great headline. Go ahead, make a bold promise you can deliver on.
  2. A clear call to action – Tell ‘em what you really really want them to do!
  3. A great image – Remember the four keys: models, location, cues of activity, mood/emotion!

It’s that simple.  Look at your Web page and see how much of your screen is dedicated to these three most important web page elements.  To make your travel / tourism Web page work better for you, devote more space to these three elements!.

Have a great long weekend!

  • So true - stick to the fundaments.

    If you have a clear action for people to take when on your page, then it's easier to measure if your page is doing what you want.

    I've just started to play with www.woopra.com - a (free) real-time website stats package that can help you know if your "call to action" is working!

    And many thanks for sharing ResponsibleTravel.com

    Cheerio!
    Doug
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