Social Technographics (by Forresters Research) identifies six different levels of engagement with online technologies. The eight slides below explain simply and clearly how different people use the Internet.
If you know who your key customers are (age, country and gender), Forrester’s free Social Technographics profile tool can help you understand your ideal guest’s interest in engaging with your business online.
Investments in Web 2.0 marketing tools like blogs, podcasts, media sharing sites, and social networking sites can be optimized if you know the likelihood of your ideal guest using the resources you provide.
