Make PDF documents viewable in a browser

by Todd Lucier on June 24, 2008

We recently changed to our e-newsletters and now send them as links to an online pdf document.

The reasons we made this change include:

  • creative freedom in designing the e-news.
  • designing for print – news can be viewed online or printed and shared with family / friends.
  • many people view email with images off – which takes away some of the benefit of publishing a colourful html enewsetter which are time consuming to produce

This is what our recent email newsletter looked like:
pdf newsletter link

One email recipient noted that they could not view pdf documents. This prompted us to search for a way to keep our creative design ideas alive, but make viewing a pdf document universally available, regardless of the computer settings and programs of our e-news recipients.

This week, I discovered 3 free new tools for making documents viewable in a browser online:

PDF documents and others become viewable online in a browser by linking to them or embedding the documents in your Web site or blog.

A demo of Scribd follows:

With Scribd, documents can be uploaded from your computer or a url:
upload documents like pdf's to the web

and it takes seconds to embed the document in your blog.
embed pdf documents in your blog

The end result is a nice looking multipage e-newsletter that folks can read in a browser without leaving 10% of folks without pdf viewing capability out in the cold.

At Northern Edge Algonquin, we host numerous pdf documents (8.5 by 11 inch) as viewable, printable, search engine indexable documents. Our next step is to make these online pdf documents universally available using one or more of these free tools.

  • Hi Megan, click thru rates on the pdf are higher than click through rates on elements of e-news, but lower than raw openings. That said, we're happy with what we're getting in feedback on the new look.
  • Megan
    How does the percentage of people clicking on your link differ from the number of opened newsletters? I just wonder if people would bother going to another page versus just having it already in their inbox. I would be curious to know your findings.
  • Hey Joel, Indeed, the images that are meant to explain how the embedding process happens makes this post a bit lengthy. It isn't clear after the three examples that what follows is an example of how one of the three tools works.... I'll fix it.
  • JC
    You lost me after the paragraph about discovering 3 free new tools.
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