Every once in a while when I’m feeling that my Web presence isn’t developing as quickly as I’d like it to, I take a ride on the WaybackMachine.
By looking at where our Web site was two, three, five, even ten years ago, it makes me feel really good about the progress we’re making. Next time you are feeling that you are stuck and that you need to move your Web presence ahead, take a ride Way Back and celebrate the enhancements you’ve already made that make your Web site sing.
When you compare your Web site then and now, what stands out as the single element that makes the old version of your site less appealing? What one element of your current Web site will seem less appealing two-three years from now? Go ahead, now you’ve got direction. Make it happen.
