That’s not a typo…… its a hybrid word….. Think and Link different.
Here is a four step five minute process that will twist your head around and get you thinking correctly about the links in the navigation bar of Your Web site.
Step 1: On a notepad, far from your computer, write down each keyword combination that you would like your Web site to show up for in search results. (strive for 4 or 5 unique keyword phrases that are two to three words long) Do not go on to step two until you have completed this!
Step 2: Look at the navigation bar on your Web site and match each keyword phrase to the best page of your existing site (if there is one).
Step 3: Create new pages that fit the leftover keyword phrases and get them into your navigation bar.
Step 4: Rethink the links to pages that don’t fit your keywords. How important are these pages? Most Web sites could stand a spring cleaning, by getting rid of many of these pages that do not fit a desired keyword phrase.
