Youtube announces that everyone has free access to the demographics information that detail in broad terms who is watching your video? Individual users can’t be identified, but information including age, gender of Youtube users is available.
Click on the “Insight” button under “Account > My Videos.
How does google find out who’s watching your Youtube videos? Simply, everyone who has a Youtube user account enters this type of demographic data into their account…. the more google asks, the more information can be aggregated and shown to users. Of course this brings up two important questions for social marketing.
- How much information is too much information for google to ask?
- How reliable is the information in Youtube profiles?
From my best guess, I’d say that Facebook users are generally probably pretty honest about the information they share… hey, their friends are watching. That surely keeps most people honest. With Youtube, I wouldn’t guess that the user data is all that accurate. It’s a more loose connection of people. Although I upload dozens of video to Youtube, I don’t generally notice who is commenting on the videos and don’t appreciate them as friends in the same way I do with Facebook.
How about you? How accurate is the data you enter into your profile across the social networking sphere?
Learn more about Google’s free analytics tool – Insight for Youtube from Google at:
http://googleblog.blogspot.com/2008/05/demographics-now-available-in-youtube.html
