It is really simple to cut and paste a Google search tool into your blog or web site. The tool can be dressed up to match your Web site too. Google crawls your site and returns results for searches from within the pages you want searched. In addition, the Google blog indicates that the use of such a tool will enhance the visibility of your web pages within the Google Search results.
Those who have a bit of fear around their ideal guests going elsewhere after searching your site, may refrain from using the tool as Google’s Adwords do show up in the sidebar of these site search results.
