If you are considering making changes to your Web site, but don’t want to lose what might already working, consider giving Google Optimizer a try. The free tool will help you design your site to experiment with different page designs. Google randomly shows different versions of your page and helps you see which page design leads to conversions – people visiting your site who take your desired call to action.
After running the test, put to use, the page design that shows the best results…. easy.
