While Search Engine Marketing with tools like Google Adwords offer important opportunities for generating visits to your Web site, the idea of paying for clicks that aren’t valid is a bit of a drag. Most research puts the number of phantom clicks at about 15% of total clicks, some researchers suggest the amount may be closer to 30%.
Enter the swashbuckling privateers who can help you keep track of your overbilling and apply for refunds…. (unfortunately the service isn’t free).
Those with smaller budgets may just acknowledge the overbilling as part of the cost of pay per click. But for others,
Learn more about these services with this fine blog post.
