Image Libraries – Little Linking Value, High Social Marketing Value

by Todd Lucier on February 28, 2008

Flickr is a great site for posting images, sharing those images in groups that are interested in the type of tourism experiences you offer and expanding your Web presence beyond your Web site. While using your profile description to link back to your site may get you more business leads, Flickr and image sharing sites are more about social networking and using free services to share your images online. Recently, Flickr turned off the benefits of linking your image libraries back to your site, but turning on the rel=nofollow attribute on links from image libraries, Flickr is telling search engines to not include the value of these links in determining Web site relevance. The links will still go through from the images to your Web site, but the image libraries will not help your ranking for relevant search terms – hence, no SEO value from linking these image libraries. Still, I heartily recommend using image libraries as a significant and important way to build your online tourism business.

Learn more about how to use Flickr to grow your business at this fine blog post.

Learn more about the NoFollow attribute and it’s importance in reducing comment spam from google.

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