I’m always looking for new Email Marketing Newsletter tools to share with folks who are interested in what is the most cost-effective online marketing medium. With ROI of over $45 for every $1 spent, isn’t it time you invested in an Email Marketing Newsletter Tool? Here are four more to consider:
HTML Email Marketing from MailChimp
VerticalResponse | Email Marketing and Direct Mail Postcards
Emma Email Marketing | Email Marketing Solutions | Email Newsletters
Before you choose, take a few email newsletter marketing tools for a test run, most offer a free trial. Then consider:
- can you track your campaigns – measuring opens and click throughs?
- can you build your list and manage unsubscribes easily?
- what is the long term cost to send email?
- is it easy to import and export your data?
In all likelihood, once you start with an email newsletter marketing tool, you’ll stick with them for quite a while, so take your time choosing . . . but don’t wait to get started. With the return on investment so high, get started today.
{ 2 comments… read them below or add one }
Hi Todd:
I just wanted to say thanks a million for giving our gal, Emma, some link love in your post.
On a side note, I’m from Toronto and LOVE Algonquin. Here’s proof: http://snurl.com/1za5n
Keep up the great work.
Dave
I use Constant Contact for the our email campaigns. They have great templates, tools, and analytics to track the success of the campaigns.
But I have found that even more important than the actual tools chosen – the key to successful email marketing lies in two things:
1 – Limiting the content you are communicating. People typically do not want to read a novel (or even a page of a novel!), so presenting a limited number of interesting topics, with the key information presented in bullet points or other read-at-a-glance formats has been the most effective for us. Readers tend to read headlines, bullet points, and lists more than great big paragraphs of content.
2 – Presenting relevant, useful information as opposed to just advertising. Our email campaigns are typically to generate sales from our website. The times when we send a “reminder to order” or an otherwise uninformative email just to boost sales are the emails that we experience the most opt-outs. As opposed to true announcements, explanation of features, roll-outs, etc. that get lots of reads and plenty of click-thrus.
There is no doubt that our sales are boosted exponentially on days that an email campaign goes out. A huge ROI for a $25/mo subscription.