Email Marketing Tools – Four More ways to boost Online ROI with Email Newsletters

by Todd Lucier on February 8, 2008

I’m always looking for new Email Marketing Newsletter tools to share with folks who are interested in what is the most cost-effective online marketing medium. With ROI of over $45 for every $1 spent, isn’t it time you invested in an Email Marketing Newsletter Tool? Here are four more to consider:

MailChimpHTML Email Marketing from MailChimp

Bronto http://bronto.com/

VerticalResponseVerticalResponse | Email Marketing and Direct Mail Postcards

Emma Email MarketingEmma Email Marketing | Email Marketing Solutions | Email Newsletters

Before you choose, take a few email newsletter marketing tools for a test run, most offer a free trial. Then consider:

  • can you track your campaigns – measuring opens and click throughs?
  • can you build your list and manage unsubscribes easily?
  • what is the long term cost to send email?
  • is it easy to import and export your data?

In all likelihood, once you start with an email newsletter marketing tool, you’ll stick with them for quite a while, so take your time choosing . . . but don’t wait to get started. With the return on investment so high, get started today.

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  • Janine Roberts
    I use Constant Contact for the our email campaigns. They have great templates, tools, and analytics to track the success of the campaigns.

    But I have found that even more important than the actual tools chosen - the key to successful email marketing lies in two things:

    1 - Limiting the content you are communicating. People typically do not want to read a novel (or even a page of a novel!), so presenting a limited number of interesting topics, with the key information presented in bullet points or other read-at-a-glance formats has been the most effective for us. Readers tend to read headlines, bullet points, and lists more than great big paragraphs of content.

    2 - Presenting relevant, useful information as opposed to just advertising. Our email campaigns are typically to generate sales from our website. The times when we send a "reminder to order" or an otherwise uninformative email just to boost sales are the emails that we experience the most opt-outs. As opposed to true announcements, explanation of features, roll-outs, etc. that get lots of reads and plenty of click-thrus.

    There is no doubt that our sales are boosted exponentially on days that an email campaign goes out. A huge ROI for a $25/mo subscription.
  • Dave Delaney
    Hi Todd:
    I just wanted to say thanks a million for giving our gal, Emma, some link love in your post.

    On a side note, I'm from Toronto and LOVE Algonquin. Here's proof: http://snurl.com/1za5n

    Keep up the great work.
    Dave
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