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Nancy Arsenault, PhD, Dean
Faculty of Tourism and Hotel Management
Royal Roads University
... Located on Hately Park National Historic Site
www.royalroads.ca/tourism www.hatleypark.ca
This blog is dedicated to providing tourism businesses with Tourism Research and useful industry tourism information to help grow and understand your business.
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Here we are 'at the Edge' delivering an exciting multi-sector tourism training course in Atlantic Canada. In this course we look through the lens of the B2C (Business to Consumer), B2B (Business to Business) and B2CM (Business to Community). One activity that is vital to tourism growth is facilitating meaningful discussions with staff, stakeholders, communities, partners ... and the list goes on. On the 2nd afternoon of this three day course, we exposed our participants to the World Cafe as we explored opporunities for experiential travel within a community! Perhaps this may help you!
Quite simply, it is a technique for creating meaningful dialogue, speaking from the heart, sharing ideas, and listening. The goal is to achieve a shared view by the end of the café and take action.
In their book “The World Café: Shaping our World Futures Through Conversations that Matter”, Juanita Brown and David Isaac they share this methodology that is based on small group, intimate conversations, and talking about questions that really matter. Even in a large setting with hundreds of people, they can all be engaged in the same conversation (www.worldcafe.com).
How does it work?
1. Clarify the context
2. Create a hospitable environment
3. Explore questions that matter
4. Encourage everyone’s contribution
5. Cross-pollinate and connect diverse perspectives
6. Listen together for pattern, insights and deeper questions
7. Harvest and share collective thoughts
‘The Edge’ Rules of Engagement
* Self select -- find a table with a group of 4 or 5 people that you haven’t had a chance to chat with in a meaningful way yet.
* Your ‘host’ will ask you to quickly reintroduce yourselves and refresh the others on your relationship to tourism.
* A question will appear on the screen, read it, them discuss at your table – everyone’s voice matters!
* Jot notes down on the paper on the table or ideas on the flip chart while your ‘host’ retains summary thoughts
* After 15 minutes, one person will stay behind, the others will move to another table, you don’t have to travel together, mix and mingle!
At the new table, a second question will appear on the screen and with this new group; we’ll repeat the process a second time, then a third.
Nancy Arsenault, Ph.D.
Faculty of Tourism and Hotel Management
Royal Roads University
... located at Hatley Park National Historic Site
<<Nancy Arsenault.jpg>>
Nancy Arsenault (PhD), Dean
Faculty of Tourism and Hotel Management
Royal Roads University
2005 Sooke Road, Victoria BC, V9B 5Y2 Canada
Tel: 250.391.2600 ext 4424 www.royalroads.ca
Cel: 250.589.0004 www.halteypark.ca
Fax: 250.391.2546
Toll Free: 1.866.241-0674
TripAdvisor dug it up: More than half of Americans travel with their