Who is the average Adventure Traveler?

A recent AATA study reveals travelers representing 35 countries who engage in Adventure Travel includes these interesting data points:

• Women comprise 52% of adventure travelers.

• 41-60 year olds comprise the highest participating age group.


• 46% of all adventure travel companies offer sustainability programs for customers.

Posted by todd.

Travel Mole says Humanitarian Travel on the Rise

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Tourism is all about Experiences!

Experiential travel has been on the rise for years as visitors seek enriched travel experiences that are 'just for them'. Companies across Canada have been responding to the call and building dynamic packages across the country. Now the Canadian Tourism Commission will be extending the reach of these companies and their products through a new on-line Explorer Quotient (EQ) that will link great travel products to different 'types' of travelers.

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Nancy Arsenault, Ph.D.
Faculty of Tourism and Hotel Management
Royal Roads University
... located at Hatley Park National Historic Site

Learning Travel no longer niche

A survey of US travellers taken last year by the Travel Industry Association found that 56% said they were interested in taking an educational trip and 22% said they were more interested now compared with five years ago, according to a report by David Wilkening (TravelMole February 22, 2007).