Thursday, April 13, 2006

eTAMS - Travel and Activity Motivations Research available from Ontario Ministry of Tourism

eTAMS is a web tool that allows free public access to the Travel Activities
and Motivation Survey (TAMS) - a major study that identifies existing and
potential travel markets in North America and provides information on place
of residence, demographics and media use of these potential visitors.

Get eTAMS at: http://www.research.tourism.gov.on.ca/english/tourdiv/research/index.html

The eTAMS consists of two components:

* Cross Tabulation - a user-defined query or statistical table,
whereby one can choose the columns, rows and base of a two-dimensional
statistical table.

* Profile - a predefined statistical report on a group of travellers
of your interest.

Thanks to Kendra Adema (OTMPC) for providing the information regarding this research availability.