2.0 Tourism Web Design Best Practices

The Learning Organization will Succeed

Be a learning organization by continually adapting, changing, creating and testing your web design.

The web can dramatically shorten the business development timeline. In the past a full 6 months was required, today, a new tourism product, service can be brought to market successfully in as little as three weeks.

Are you capable of creating an experience to take advantage of rapidly changing social or environmental factors?

Using knowledge of your objectives and markets, create packages, sell them, and refine them. All the while growing a healthy customer relationship with new and existing customer bases.

Remember: Sell benefits not features!

Consider the appeal of:

"Rooms with Hot Tub"
vs.
"After an active day in the snow return to the comfort of a rejuvenating soak in your private hot tub."
 

According to a New Harris Poll, December 28th, 2004 - Those who go online often, or very often, to make travel plans or reservations, are up 11 points, from 15 percent to 26 percent. Wow!

According to William Jones , "Now Where was I", NY Times Jan 22, 2004

Only hyperorganized people use their bookmarks. Some have estimated that in general only 1 percent of web users regularly use their bookmarks.

 

 

www.google.com

This workshop is offered under the Strategic Tourism Development and Marketing Partnership for Northern Ontario, jointly funded by Industry Canada / FedNor, the Northern Ontario Heritage Fund Corporation and the Ontario Tourism Marketing Corporation.  Administrative support has been provided by Rainbow Country Travel Association.